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Digital Marketing | SEO | SEM

  • Digital Marketing, Also called online marketing, refers to all marketing efforts that occur on the internet.
  • Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.
  • This also includes communication through text or multimedia messages.
  • This form of marketing is different from internet marketing, which is exclusively done on websites.

What are the different Ways to Conduct Digital Marketing?

That being said, there are several common methods for conducting digital marketing, including:

  • Search Engine Optimization (SEO): SEO is the practice of improving ranking within major search engines to increase online traffic.
  • Search Engine Marketing (SEM): SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
  • Pay-Per-Click (PPC): PPC is an online method for advertising where a business only pays for its ads when a person clicks on them.
  • Social Media Marketing (SMM): SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
  • Email Marketing: Email marketing enables businesses to send branded, promotional content directly to prospective customers via email. The use of automated newsletters is common in this context.
  • Affiliate Marketing: Affiliate marketing is a performance-based exercise that enables revenue sharing and pay-per-sale (PPS) compensation within a common network.
  • Content Marketing: Content marketing refers to the publishing and distribution of text, video or audio materials to customers online. Blogs, videos and podcasts are common ways for businesses to engage in content marketing.
  • Native Advertising: Native advertising involves blending marketing materials into a medium, making the underlying message and marketing purposes equally important. Sponsored content, in which one business posts its own content on a different website, is a common method of native advertising.

What are the benefits of digital marketing?

Digital marketing has become prominent largely because it reaches such a wide audience of people, but it offers a number of other advantages as well. These are a few of the benefits:

  • Worldwide Reach: When you post an ad online, people can see it no matter where they are.
    This makes it easy to grow your business's market reach.
  • Cost Friendly: Digital marketing not only reaches a broader audience than traditional marketing but also carries a lower cost.
    Overhead costs for newspaper ads, television spots, and other traditional marketing opportunities can be high.
    They also give you less control over whether your target audiences will see those messages in the first place.
  • Results: With digital marketing, results monitoring is simple. Digital marketing software and platforms automatically track the number of desired conversions that you get, whether that means email open rates, visits to your home page, or direct purchases.

How Much Will Digital Marketing Cost My Business?

The simple answer is that there is a digital marketing strategy for every budget.
The flexibility of digital marketing strategies yields benefits for just about every size of business, from small to large.

  • Basic Digital Marketing: For Startups and small businesses who do not generally have a large budget available for digital marketing.
  • Intermediate Digital Marketing: For Medium-sized businesses tend to have established revenue streams and the capability to spend more on digital marketing.
    This is where SEO, SEM, PPC and email marketing start to become prevalent.
  • Advanced Digital Marketing: For Large or enterprise businesses will use digital marketing in a comprehensive and often global manner. These businesses tend to have developed strategies across most digital marketing channels.

Complete SEO Checklist

This SEO checklist outlines the most important things you should do when starting a new website or performing an SEO Audit.
It covers technical SEO, Keyword Research, On-Page SEO, Link Building and More. Follow these 26 SEO best practices to increase long-term targeted traffic to your website.

  1. Sign up to Google Analytics which is used to measure key SEO metrics like website traffic, conversions and revenue.
  2. Use Ahref to measure keyword ranking and link building.
  3. If you are using Wordpress download the Yoast SEO Plugin which will simplify your life.
    Use it to complete many of the Technical and On-Page SEO best practices in one place.
  4. Verify your site in Google Search Console which is a free tool allows you to check how the search engines
    view your site with reports about indexing status, search queries, crawl errors and penalties.
    To learn more, use this helpful guide.
  5. To increase your website or blog's performanceand speed, use Page speed checker and
    if you are using Wordpress try these plugins: Better Delete Revision , WP Smush and W3 Total Cache.
  6. Try Google Mobile Friendly Test. Your site should deliver a great user experience across all devices.
    Note Google's Algorithm favours mobile friendly sites.
  7. Develop a Buyer Persona: Getting into your customers shoes is the first step to keyword research.
    Remember, customers are not searching for your site.
    They are searching for valuable information to solve their problems. Having a buyer persona is a crucial first
    step to to figuring out what your best customers are typing into Google.
  8. Keyword Strategy: Aim to target less competitive body and long tail keywords that competitors have overlooked.
    Create content around a portfolio of keywords rather then one single term.
  9. Use SEO tools for keyword searches. Hack Wikipedia for Topic Ideas and Synonyms.
    Generate 1000's of long tail keywords ideas using 3 automated tools: Google Autocomplete, Uber Suggest & Keyword Shitter .
    Discover untapped keywords and topics using Quora.
  10. Use search volume data from Keyword Everywhere Extension or Google Keyword Planner to cut down the list.
    Be sure to consider commercial intent using Cost-per-click (CPC) figures as a guide
  11. Once you have a list of possible keywords & phrases, start by reviewing the first page of Google for each keyword.
    Look to see if there are well established sites with high quality content.
    Then, use data from the MOZ SEO Toolbar to see the authority and number of links competitors have.
  12. Pick One Keyword Per Page. You’ll generally want to start with lower-volume keywords.
  13. Every page of your website should have unique title tag, preferably starting with a relevant keyword.
    Include modifiers like "best", "2016" etc. to stand out and to pick up long tail searches.
    Keep title tags 55 characters or less or they'll appear truncated in search results.
  14. Use short and sweet URLs that include your target keyword. e.g.
    Avoid numbered urls like Always-use-hyphens-in-urls. Never_use_underscores_in_urls.
  15. Highlight the benefit of your post or product compared to competitors who already appear in the search results.
    Keep meta descriptions 160 characters or less or they'll appear truncated in search results.
  16. Use Canva to Optimize Google Image Search Results.
    Include target keyword in the filename and add keyword-rich alt text to images when uploading.
  17. Make the topic clear by including your target keyword in the first 100 words of your article.
  18. : Include your keyword once in an H2 or H3 subheading.
  19. At least 2 outbound links to authority sites (popular blogs, news sites and .edu and .gov resources)
    in every piece of content that you publish.
  20. 2-3 internal links to older articles when you publish a new one.
  21. At least 300 words. 1500 words for competitive keywords.
  22. . Make sure your social sharing buttons are front and centre on blog posts and articles.
    Use Buffer as a Wordpress plugin.
  23. Cross check everuthing with SEO Tools once you go live.
  24. Get do follow backlinks from high ranking pages.
    Check a backlink here.
  25. Analyze Your Competitor’s Backlinks, Rankings & Traffic using Moz SEO Toolbar.
    Also use to check the link competition from Ahref, Majestic SEO and SimilarWeb.
  26. Create Content That Generates Links & Social Shares on Autopilot, Use much more help of similarweb.